About Apollo Fashion International Unlisted Shares

A) About Apollo Fashion

Founder's Vision and Diversification Strategy:

Apollo Fashion belongs to the Apollo Group and Raaja Kanwar’s leadership has been pivotal in diversifying Apollo International Limited from the tyre business to multiple sectors including leather, EPC & project management, digital cinema, and wellness. His vision of 'Nurturing Entrepreneurs through Partnership' was realised through the establishment of the leather startup in 1995 and subsequent strategic expansion.

Later on Apollo International has carved out the Apollo Fashion division which is primarily working on Leather Accessories, Footwear, and Outerwear for renowned international brands for exports.

Leadership of Shiraz Askari: After joining the Apollo Fashion Company in 2005, Shiraz Askari's comprehensive background in sales, business development, and leather exports contributed significantly to the company’s rapid growth. His focus on best practices, ethical business conduct, and inclusive opportunities drives consistent improvements across product categories.

Product Line Evolution:

Leather Accessories and Apparel: Started with manufacturing leather garments in 1995, the business evolved to include bags, wallets, and belts by 2014.

Footwear: Initially focusing on men's shoes, the business expanded to women's footwear, gaining traction with international brands.

Textile Division: Entering this sector in 2017, the company extended its manufacturing to outerwear, woven shirts, ladies’ tops, and dresses, catering to a wider clientele.

International Presence and Market Reach Apollo Fashion has established a strong presence in over 45 countries, achieving international recognition. The business's global reach and expertise in varied product categories have strengthened its credibility among high-demand clients.

Production Capabilities and Workforce:

With a team of 200+ skilled employees, Apollo Fashion possesses state-of-the-art production facilities. The quick turnaround times and customer-focused approach align with e-commerce market demands, ensuring adaptability and agility.

Ethical Practices and Vision:

The company emphasises ethical practices, customer-centric product development, and sustainable opportunities. Shiraz Askari’s commitment to equal opportunities and ethical conduct permeates the culture, ensuring that all teams adhere to superior standards.

Design Research and Development:

Apollo’s focus on research and constant product development fosters innovation. By understanding and responding to customer needs, the business delivers high-quality products that reflect inspiration and creativity.

Brand Relationships:

The company designs and manufactures for selective global brands, cultivating strong partnerships based on trust and quality. This relationship-oriented approach enables a seamless supply chain, helping the business adapt to the changing needs of the market.

Future Expansion Plans:

The textile division's recent expansion reflects the company’s ongoing diversification strategy, aiming to increase production capabilities and enter new markets. This expansion is indicative of Apollo Fashion readiness to seize new opportunities and invest in future growth.

Competitive Advantages:

Apollo International’s competitive edge lies in its diversified product portfolio, ethical business practices, emphasis on design research, customer-centric mindset, and strategic leadership. The company remains well-positioned to capture emerging opportunities across various sectors.

Corporate Video To Understand Apollo Fashion

B) Products of the Company

Apollo Fashion Limited is an established player in this sector and is a leading exporter of leather outerwear jackets in India. The company has partnered with renowned brands, offering high-quality products that exceed customer expectations.

1. Apollo Fashion Limited specialises in hand-treated and crafted leather jackets made by skilled craftsmen.

2. The company possesses vast expertise in the manufacturing of premium leather accessories catering to global markets.

3. They offer an unparalleled range of ladies' and men's footwear, including Formal, Casual, Sneakers, Real Moccasin , Sandals, Ankle boots, Long boots to name a few, with a promise of excellence and finesse.

C) Why Apollo Fashion?

D) Manufacturing Capacity of Apollo Fashion

1. Outerwear 500000 Garments

2. Accessories 300000 Bags and 700000 SLGs Belts

3. Footwear 800000 Pairs- The Footwear Division stands out as one of the top five footwear manufacturers in North India, with a sprawling factory spanning over 85,000 square feet.

E) Sourcing of Raw Materials

1. Given that Apollo Fashion specializes in leather garments, shoes, and belts, sourcing high-quality leather as a raw material is crucial.

2. They source 90% of the leather from Leather Working Group (LWG) certified tanneries. Skins and hides are obtained globally, including from the Middle East, New Zealand, Brazil, and Argentina.

3. The global network of tanneries ensures access to premium-quality skins at competitive prices. They enforce stringent quality control with a 6-point inspection system to maintain the high standards.

F) Understanding Value Chain of Apollo Fashion

1. Sourcing and Procurement: The company sources 90% of its leather from LWG certified tanneries, with chrome-free leather, recycled textiles, and premium quality trims sourced globally. This ensures a variety of leather types (Aniline, Napa, Nubuck, and Suede) and textile options, ranging from 100% cotton blends to silk and scuba.

2. Production Floor and Machinery: The well-laid-out production floor is maintained by skilled craftsmen and advanced machinery set up by trained technicians. Regular audits ensure compliance with REACH standards and approvals from renowned quality institutions like Intertek and Bureau Veritas.

3. Quality Control: A strict grading system and a 6-point inspection ensure only high-standard products are packed for delivery. Defects are detected early and rectified or removed at every stage of production.

4. Design Team: The team analyses brand aesthetics, understands materials, and creates a wide range of custom options based on trends. They work closely with client design teams to conceptualise ideas, utilising pattern masters, CAD makers, garment technicians, and craftsmen to finalise the initial product design.

5. Renowned Partnerships: Apollo Fashion Limited partners with globally recognized brands, offering high-quality products that exceed customer expectations.

6. Service and Support: Continuous collaboration with clients ensures that the final product aligns with their brand identity and market needs.

G) Clients of Apollo Fashion

Please Note on Financials:

Note 1: Apollo Fashions has been demerged as a separate entity last year only from Apollo International Limited. Hence, figures may not be absolutely correct as the figures have been carved out of the previous parent company.

Note 2: All perspective or interested investors are requested to do their due diligence and IZUZ Consultancy Private Limited will not be responsible for any error.